History

Founding of the company by Wilhelm Golze in Landsberg an der Warthe (present-day Poland).

Production and distribution of the first coir mats for cars. The VW Beetle's standard fittings were made purely of rubber without textile materials. Acting as the exclusive supplier, Golze fitted out the VW Beetle with coir mats for some 15 years. Mercedes was also supplied with car mats by Golze.

Development of the manufacturing process for coir velour with PVC backing and establishment of the company's own plant for in-house manufacturing. Golze held the patent for 20 years.

Takeover of the Strasser coir and sisal weaving mill with the ASTRA brand.

Development and introduction of the first flock-printed doormat. The flock-printing process itself was already known, but had not yet been applied to doormats. Golze carried out testing for two years before achieving the permanent application of flock print to doormats.

Development of the first hanging doormat presentation at the customer's eye level.

Establishment of stair tread runners as a product group.

Relocation of shipping and storage activities to the newly built logistics centre with a high-bay warehouse in Emmerthal.

Start of in-house manufacturing of bordered rugs.

First marketing of woollen floorings. Presentation of the first antibacterial doormat.

Constructed and moved into administration building in Emmerthal.

Introduction of shop system with ASTRA and Ogos products and retail presentation.

Start of cooperation with A. Kolckmann GmbH. Golze distributes rug underlays of the AKO brand.

Start of licence acquisition for rugs of the SCHÖNER WOHNEN collection, which remains a great success to this day. Market introduction of ASTRA-care stain protection for natural-fibre floor coverings.

Development and launch of colourful rugs with the designer Lars Contzen.

Introduction of the custom-size programmes: ASTRA “Wunschlos glücklich” and SCHÖNER WOHNEN “Maßlos glücklich! Traumteppiche in individuellen Maßen.”

Opening of the new Logistics Center for rugs in Hachmühlen, Lower Saxony, Germany

Launch of new product line - bath mats.